One of the things I love most about blogging and Instagram is the people that I meet. Since we have been down in Cornwall I’ve made some great friends and discovered a slew of fantastic small businesses and I jump at the chance to share them with you guys when I can. I first met Marie-Claire who owns Love & Honor on Instagram when I saw that she too had small kids and was moving to Cornwall. A fellow mum and surfer, who also loves kids clothes but is also aware of the footprint and implications of fast fashion. Match made.
Founded on the kitchen table and tested by Marie-Claire’s family lifestyle, Love & Honor kids are always ready to go outside and play. Love & Honor is a fast growing little label that’s doing things differently.
We refuse to get sucked into the seasonality of fashion and the associated wastage. Our cotton basics are organic and fair trade, our swimwear is UPF50+ and made of regenerated fishing nets. Love & Honor is happily based in St.Agnes, Cornwall.
Instead of stocking their shop in the traditional way this season, in the first instance Love & Honor are holding a sort of pre-order sale on crowdfunder- in which everyone wins. They’ve a selection of pieces from their high-summer collection which are offered at a discounted rate. When a specific amount is raised (I think in this instance £1000, crowd funder will then match that for Love & Honor).
Love & Honor is inspired by the music and surf lifestyle of Hossegor in the south west of France, where the brand was based previously and includes slogan sweatshirts and 70s surf inspired fabrics. Pip and I were super thrilled with our matching Love Surf & Rock n Roll sweatshirts which Marie-Claire kindly sent to us and Buster is delighted with his organic cotton surf print body suit – sadly he ran out of steam today before I could get some photos but I will share more over on Instagram.
Super soft and lightweight, perfect for this Spring and early summer Cornish weather, these sweatshirts are made from GOTS accredited organic cotton (GOTS is the leading textile processing standard for organic fibres) and have a flattering shape with sleeves that joy of joys are long enough.
I’m also really looking forward to the SS18 swimwear arriving, which lands next week. UPF50 and made from yarn regenerated from recycled and discarded fishing nets, these are pretty essential gear for children who spend a lot of time in the sun on the beach.
UPF (Ultraviolet Protection Factor) represents the ratio of sunburn-causing UV without and with the protection of the fabric, similar to SPF (Sun Protection Factor) ratings for sunscreen.
We obviously use sun cream (Green People is our stand out favourite) but with kids in and out of wetsuits and in and out of the water, it is reassuring to also have them wear proper sun protective swimwear. I’ve always chosen swimsuits for Pip which do well on the UPF scale (Australian brands are usually good for this) and rash vests too, either for underneath a wetsuit in Cornwall thus meaning that when they take the suits off I don’t have to be racing to apply suncream to salty backs, but also on a hot beach without the wetsuits. This year we have one of our upcoming sporadic hot holidays and this year we are off to Mallorca – I am so excited – so we will be stocking up).
In addition to the UPF, I love the fact that this swimwear range is made with purpose, from sustainable fabrics:
‘Good Swimmers’ UPF50+ swimwear is made from ghost fishing nets. Ghost fishing nets are nets that have been left or lost in the ocean by fishermen. These nets, often nearly invisible in the dim light, can be left tangled on a rocky reef or drifting in the open sea harming marine life. Once collected they are regenerated into new thread then woven into fine swimwear fabric with UPF50+ sun protection. We have it printed with our designs and a problem becomes a beautiful solution.
Thanks to Love & Honor for sending us the two Surf Love & Rock n Roll sweatshirts. I bought Buster’s bodysuit. Thank you for supporting the brands that we love.