I’m told that Tesco aren’t interested in anything besides profit. if they think that it will help them sell toys faster, or more easily, they’ll label them whatever they damn well please (statute law permitting). the suggestion was that the ‘how customers tell us they like to shop’ is based more on analysis of shop users, layout and ease of searching than it was based on customers being provided with the chance to feed back to Tesco their moral preferences. if Tesco would like to provide their research that proves me wrong though, I’ll happily correct this. (whilst shaking my head sadly at the thought that there may be people who actually support a limitation of toys by gender).
i’d posit that only labeling by type would be a lot easier and quicker for everyone concerned. ‘dolls’; ‘weapons’; ‘science’; ‘domestic appliances’ would be a lot more helpful rather than trying to guess whether someone has arbitrarily decided that a volcano factory should fall under ‘boy’ but a bug finder should be ‘unisex’. we don’t need Tesco to tell us what toys they deem ‘unisex’. so far as I’m concerned, they all are. perhaps more worryingly, if you filter ‘science and education’ by ‘girl’ you are faced with 49 products, almost all of them pink, mostly unrelated to science. the ‘boy’ filter on the other hand, may only have 38 options but includes chemistry sets, various experiments and items more traditionally associated with science.
all children need to learn about the wider world, science, arts, politics, culture, music, languages and also about caring and nurturing for themselves and their chosen family, be that in due course a partner and/or children or simply the people they choose to surround themselves with. if my daughter chooses to be a cook or chef (and given her love of food, I wouldn’t find that surprising) I’d argue that maths and science would be extremely useful. if I have a son (or when I think about my nephew) I wish for him to learn about looking after others as just an important an education as earning money.