Last week, Pip and I attended the London launch of a brand refresh for Bobux and the launch of their new innovative Play range of trainers. Held at achingly hip dance centre Frame, and hosted by Mothers Meetings, we had a fab, in our case, tiger themed time, including face-painting, shoe fitting and a hip hop dance class for the little ones, all accompanied by child friendly beats from FunDMC.
We’ve long been Bobux wearers in this house – Pip’s first moccasins and then first shoes and first boots all came from the Bobux. As the company is based in New Zealand, the first two pairs of moccasins had to be posted to us from NZ by M’s aunt. Thankfully, soon thereafter, Bobux became available online here in the UK.
We were drawn to Bobux for a couple of reasons – first, we like the research that is put into the shoes and we liked their barefoot is best ethos whilst still making suitable shoes to protect Pip’s feet and also to keep them warm. Barefoot in a summer is one thing, barefoot in a miserable damp London winter when Pip was learning to walk, not so much. Secondly, we really liked the more unisex presentation of the brand and the option to have plain leather sandals, shoes and boots, unlike some of the leading UK shoe retailers.
We were fitted with and then given a pair of Blaze tiger hi-tops, which Pip chose and Pip then had a chance to try out some hip-hop dancing. She loves to dance, and has recently started ballet lessons, and I was really impressed by her willingness to have a go and the patience of the teacher, who went through movements individually with lots of the kids.
I was thrilled with her shoe choice, as I love orange, love the hi-tops and loved the fact they matched her interests! The tigers are the only hi-top in the range which also includes a unicorn, cheetah and snow-wolf (they are in sizes 22-29EU).
Pip has worn hers every day since the launch and it is fair to say we are both really happy with them and would highly recommend them – they’ve been admired by both the other kids, parents and staff at pre-school and Pip loves the colour, design and fact she can easily identify which one goes on which foot and can do them up all by herself. She has been scooting and running in them, and whilst being lightweight and flexible, they are also surprisingly durable. The custom tread was inspired by Formula 1 tyre tread and designed for good grip on heel plant and toe drive, and the amplified heel grip and unique ‘stop’ grip has been designed to improve grip when scooting, skateboarding or biking – which Pip is particularly fascinated by as she is desperate for me to upgrade her scooter to a skateboard, and insists on riding her scooter sideways as if she is on a board already!
In fact, we love them so much, we’ve lined up a giveaway for one reader to try a pair themselves. Simply follow the instructions on the widget below to enter, and next weekend, I’ll pick a winner who can choose the style and size. (If your little one has feet smaller than EU22, you can also pick from the stepupexplorer range).
PS. If you can’t wait for the giveaway to end, or you aren’t the lucky winner, then you can use Media_Pass as a code when you check out to get free shipping from Bobux.com until July 2016.
Terms & Conditions: 1. To enter the Bobux Play giveaway you must share the giveaway on either Facebook or Twitter and leave a valid link here as your entry. There are additional options for more entries. 2. The prize is 1 x pair of Bobux Play trainers/shoes in your choice of style and size – subject to availability – and will be sent out directly by the agency. No cash or alternative prizes will be given 3. The prize draw will start on 19.02.16 and end at 11.59pm on 28.02.16 4. The winner will be picked from all valid entries 5. The winner will be notified directly via email. The winner must reply within seven days of receiving the email or a new winner will be picked at random. 6. I reserve the right to change the entry dates at any time, for any reason.